A conversion-first website for one of Egypt's most respected online fitness coaches — bilingual EN/AR, with a real program catalogue, real checkout, real transformations gallery, and a brand voice that does the qualifying before the client even hits "Start Coaching."
Visit cmyh-onlinefitnesscoaching.com
Coach Mohamed Youssef Hafez had spent six years building a serious online coaching business in Egypt — 30+ documented client transformations, a 4.9 rating across 60+ verified reviews, and a brand voice that earned him a loyal local following. None of it was visible on a website. The whole funnel ran through Instagram DMs and a single Linktree.
The brief was specific: build a website that actually converts — not a portfolio, not a "personal brand site" — a working lead-gen machine that closes coaching clients in the same visit, supports both Arabic and English buyers, and reflects the no-nonsense, "not for everyone" tone Mohamed had spent six years building.
"I don't want everyone to sign up. I want the right ones to."
Eight tightly-built sections, every one earning its place. No "About us." No padding.
A hero that filters — not a hero that flatters. The headline that does Mohamed's qualification for him before the client even scrolls.
Every page, every program description, every form. The Arabic site isn't a translation — it's a native experience with full right-to-left layout.
Training-only, Nutrition-only, and Full Coaching — three distinct programs with prices in EGP, real add-to-cart, and a checkout that actually charges via a payment gateway.
30+ documented before/afters with client permission, dates, and program type. The single highest-converting page on the site — visitors land here from search and stay 4× longer than the homepage.
All 60+ reviews — verified, dated, with name and program. No cherry-picking. The 4.9 rating sits next to every Start Coaching button.
A growing library of training, nutrition, and supplement articles — written by Mohamed, published with bilingual structured data, ranking for high-intent fitness queries in Egypt and the Gulf.
Full conversion tracking — every checkout step, every form submit, every program view fires the right pixel. The Facebook ad spend now has a closed loop.
Every CTA dual-routes — contact form on desktop, WhatsApp deep-link on mobile. Egypt's preferred messaging channel, treated as a first-class checkout path.
Preloaded hero image, lazy-loaded transformations, async fonts, JSON-LD for the coach and the business. Lighthouse 95+ on mobile — where 80% of his traffic lands.
Built in vanilla HTML/CSS/JS — no build tool, no transpiler, no third-party page builder. Every interaction is hand-written, every animation is intentional, every page weighs under 200KB.