/case-study — cmyh

From Instagram bio link to a site that closes.

Coach Mohamed Youssef was running a six-figure online coaching business through a link in his Instagram bio. The demand was real. The funnel wasn't. We built the site that turns followers into paying clients.

coachingcheckoutlead-genshipped
CMYH coaching website homepage
View website ↗coaching · lead-gen
1 moto fully booked

Booked out within a month of launch. The site closes clients while the coach coaches.

500+clients coached

Six years of results, a 4.9 rating, and hundreds of transformations, finally shown instead of buried in a feed.

1job per screen

Every page pushes to one action: start your plan. Programs, proof, then checkout. No detours.

What we built

A conversion site built around proof. The transformations gallery does the selling, real client results with real numbers, and the checkout removes every excuse to "DM me later." Programs are laid out like products, not paragraphs.

The design borrows from performance culture: heavy type, hard contrast, red accents. It looks like the training feels.

The hard part

All the proof lived in places search engines cannot read — WhatsApp threads, Instagram stories, a camera roll. Six years of results, none of it structured, none of it linkable. The second problem was the audience: they read Arabic, they buy on a phone, and they are often on mobile data, so anything heavy or English-only loses them before the offer lands.

The call we made

Proof became the architecture, not a testimonial strip. Transformations and reviews are their own pages with their own URLs, the certificates are on the page rather than injected after load, and checkout takes payment without a discovery call. The whole site is static HTML on a CDN — no framework tax — so it opens fast on a mid-range phone, and it runs in Arabic and English on separate, indexable URLs.

ui/ux designfrontendcheckouttransformations galleryreviews

"I'd been running a six-figure coaching business through an Instagram bio link. YMS built the website that actually closes: real checkout, transformations gallery, the lot."

Coach Mohamed Youssef · Founder, CMYH Online Fitness Coaching · client testimonial
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Selling through a bio link?

If the demand is already there, a real site multiplies it. Tell us what you sell and we'll tell you honestly what it needs.