Questions founders actually ask.

Yes. Every site can be fully bilingual, Arabic (RTL) and English (LTR), built natively rather than auto-translated. Layout, typography, and the booking and checkout flows all flip correctly for each language, so Egyptian and Gulf customers get a site that reads as if it were made for them.

Yes, you own your code outright from day one. There is no monthly licence trapping you and no proprietary builder you cannot leave. Hosting is on your own account. If you ever want to move or hire another team, everything is yours and fully documented.

Yes. We build sites and stores for clinics, real-estate developers, restaurants, and e-commerce brands. The common thread is operators who have outgrown templates and need something built around how their business actually runs.

Everything is hand-built in-house: no templates, no outsourcing, no junior hand-off. You work directly with the founder, and the same people who design your site are the ones who ship it. That is why clients who have outgrown template builders come to us.

There is no fixed price list. A one-page marketing site, a bilingual e-commerce store, and a multi-branch storefront are completely different builds, so each project is priced to its actual scope. What moves the number: the number of pages, the language (bilingual costs more than one), e-commerce and payment, and any custom functionality behind the site. The first step is free: we send a tailored mockup, then scope it on a quick call, with no obligation and no anchor pricing.

Freelancers are cheaper but can disappear mid-project; large agencies often hand you to a junior and bill for the brand name. YMS Studio is a third option: you work directly with the founder who builds your project, so you get a freelancer's focus with an agency's reliability and direct accountability behind it. Nothing is outsourced and nothing is templated.

We build custom-coded websites by default, not drag-and-drop templates. That means a site that loads faster, cannot be broken by a plugin update, and does exactly what your business needs instead of bending your business to fit a theme. Clients who have outgrown a WordPress or Wix template are usually why they come to us.

Yes. Redesigns and rebuilds are a big part of what we do. We keep what is working (your content, your search rankings, your brand), fix what is not, and rebuild it custom-coded and search-ready so you do not lose SEO in the move. Common reasons people call us: a slow site, a dated look, or a template they have outgrown.

Yes. We build full e-commerce stores wired to the gateways Egyptian customers actually use: Paymob, Fawry, InstaPay, and card payments, plus cash on delivery and local shipping. You get a store you own outright, not a per-sale platform fee draining your margin.

Yes. Wherever you need to change things often (products, prices, listings, blog posts, booking slots) we build a simple admin panel so you can edit content yourself, without touching code or calling us. For anything more structural we are a message away, and because you own the code any developer can pick it up.

Your site lives on your own hosting account, so you are never locked into ours. We set it up with an SSL certificate, backups, and security hardening at launch, and offer an optional care plan for updates and monitoring afterward. Because you own the code and the accounts, you are never held hostage for a fix.

Yes. Every site is built mobile-first and tuned for Core Web Vitals. Most Egyptian traffic is on phones, and Google ranks fast, mobile-friendly sites higher. We test down to a 375px screen and on real connections, so it stays quick whether your customer is on fibre or 4G.

Yes. We are based in Cairo and work with clients across Egypt, Saudi Arabia, the UAE, and worldwide. The entire process, from mockup to build to launch, runs remotely, and bilingual Arabic and English delivery makes us a natural fit for the Gulf market.

Yes. Every site ships search-ready: fast, mobile-first, and structured for both Google and AI search engines, so you can be cited in ChatGPT, Perplexity, and Google AI Overviews, with schema, clean metadata, and bilingual hreflang for Arabic and English.

Because a social page is rented, not owned. Meta controls the audience, the reach, and the rules, and an Egyptian business can lose a Facebook or Instagram page it spent years building overnight, with no appeal and no way to export its customers. A website is an asset you own outright: your domain, your data, your Google rankings, and a checkout or booking flow no algorithm can throttle. Social brings attention; the website is the home you actually own and where the sale happens.

For a serious business in Egypt, yes. Template builders start fast but you rent them forever: a monthly fee, limits on what you can change, slower performance, and a site that looks like thousands of others. A custom-coded website is owned outright, loads faster, ranks better, and does exactly what your business needs. Builders are fine to validate an idea; once the business depends on the site, owning a custom build removes the monthly tax and the lock-in.

Web design is how the site looks and feels: layout, branding, typography, and the user experience. Web development is how it is built and what it does: the code, the database, integrations like Fawry or Paymob, and anything behind it such as a booking or checkout flow. A freelancer often does only one; YMS does both in-house, so the design that is approved is exactly what gets built, with nothing lost in a hand-off.

Three things compound: a technically sound, fast, mobile-first site; genuinely useful content built around what your customers search in Arabic and English; and authority earned over time through links and citations. We ship every site search-ready with clean structure, schema, bilingual hreflang, and fast Core Web Vitals, and can build the content and local-SEO foundation that lets it climb. Competitive terms take months, not days, so we target the specific, high-intent searches your buyers actually use first.

Wix can rank, but it fights you: heavier, slower code, limited control over technical SEO, and the same rigid structure on every site — so on competitive terms you start at a disadvantage. That said, the bigger reason most small sites don't rank isn't the platform, it's no content, no local-SEO foundation, and no backlinks. If SEO is how you'll win customers, a fast custom-coded site built search-ready from day one is the safer bet.

Yes — with care. Rebuild on a custom site you own and keep your rankings by mapping every old URL to the new one with 301 redirects, preserving your content and titles, and not dropping pages Google already ranks. Done sloppily a migration tanks your traffic; done right it usually improves it, because the new site is faster and cleaner. We handle the redirects and technical migration so you don't lose earned SEO.

Renting (Wix, Shopify, Squarespace) means you pay every month forever, the platform controls what you can change, and you can't take the real site with you — you're a tenant. Owning means a one-time custom build where the code, domain, data, and rankings are yours; host it cheaply anywhere, no per-seat or per-sale tax. Renting is fine to test an idea — once the business depends on the site, owning is almost always cheaper over three years.

Usually one of four things: it's brand-new and not indexed yet (give it weeks and submit it in Google Search Console); it's technically blocked or too slow; it has thin content that doesn't match what people search; or it has no authority — no other sites link to it. A pretty website alone doesn't rank. It needs to be indexed, fast, structured with the right content, and earning links over time. We build sites search-ready and can set the content + local-SEO foundation that gets you found.

Compare the price to what you're actually getting, and watch for traps. A template site and a custom build are different prices — paying custom money for a template is the classic rip-off. Red flags: a vague quote with no scope, the designer registering your domain or hosting in their name, monthly fees that hold the site hostage, being charged for every small edit, and 'SEO' with no specifics. You should always own your code, domain, and data outright. If a quote hides any of that, ask before you pay — or walk.

Tell us what you are building. We send a free, tailored mockup so you can see the idea on screen before committing, then we book a short call to scope it. From there it is a fixed timeline and a single point of contact, the founder, through to launch.