Internal system · Real estate developers

One operating system.
Five teams.

The internal platform your sales agents, construction VP, finance lead, customer service, and marketing all open every morning — plus a buyer portal as one face of it. Custom-built for Egyptian developers running 2+ active compounds, 10–12 weeks, bilingual EN/AR.

Get a 3-min Loom walkthrough See the system we built →
5 depts
One system
10–12 wk
Build time
EN / AR
Bilingual native
The problem we keep seeing

Your buyer paid EGP 4M.
And has no idea what's happening.

A unit on a 7-year installment plan is the second-biggest financial commitment of someone's life. Most Egyptian developers communicate the entire journey via WhatsApp screenshots and Excel sheets the sales rep emails on demand. Buyers feel ignored. Sales is stretched thin. Repeat purchases die.

Pain 01

Installments live on WhatsApp

Buyer 3 years into a 7-year plan has no dashboard, no balance, no next-payment date. They WhatsApp the sales rep who left the company 6 months ago.

Pain 02

Handover progress is invisible

"When will my unit be ready?" — the most-asked question. Your construction team knows. Your sales team doesn't. Your buyer asks both and gets two different answers.

Pain 03

Site visits = phone roulette

A buyer comparing 3 of your compounds on a Friday makes 3 phone calls. Sales callbacks come Sunday. They've already visited a competitor with online booking.

What we build for developers

Eight modules. One OS.
Five teams working from the same data.

Module 01 · Forward revenue forecast

The number your board obsesses over

Pulls every active 7-year installment schedule across every compound. Shows you Q1, Q2, Q3 expected cash inflow at any moment. Late payment risk auto-flagged. Sunday board call goes from chaos to one screen.

Module 02 · Live inventory grid

Sold · Reserved · Available · Blocked

Per compound, per building, per unit. Real-time. When a broker asks "is B-403 still available?", you check the dashboard, not call three people. Stops double-bookings that became legal disputes last year.

Module 03 · Sales commission engine

Primary · Secondary · Broker splits

Multi-agent deals are the norm — primary agent 60%, referring agent 20%, broker 20%. System computes per deal, generates monthly statements, ends the "I'm owed more" disputes at month-end.

Module 04 · Construction-to-buyer pipe

Contractor reports → buyer dashboard

Your construction VP submits weekly progress via a simple form. Auto-flows to every buyer's portal: foundation 100%, structure 65%, finishing 0%. Photos uploaded. Stops 80% of handover-status calls.

Module 05 · Cancellation workflow

Refund schedule, legal, re-listing

Buyer cancels → system generates refund schedule per contract terms, drafts legal docs, automatically re-lists the unit as available. What used to take legal + finance + sales 2 weeks now finishes in 1 day.

Module 06 · Broker portal

External brokers see live inventory

Your trusted real estate brokers (each with their own login) see what's available across compounds, submit prospect deals, track their pipeline + commission. Cuts your sales team's broker-management time by 70%.

Module 07 · Late payment escalation

Day +3 → +14 → +30 auto-flow

Day +3 overdue: auto WhatsApp + email reminder. Day +14: formal letter from finance. Day +30: legal review queue. Cuts late-payment aging by 40% without your collections team ever picking up the phone.

Module 08 · Board pack generator

Sunday slide deck, zero PowerPoint

Auto-generated weekly: contracted revenue, forward forecast, inventory burn rate, top campaigns, cancellation count, handover slippage. Exports as PDF + editable PPT. Your COO stops working Saturdays.

Built for the team, not just the CEO

The system your sales team will
actually use.

A CRM that requires 12 minutes per data entry will be ignored on a Friday afternoon when 47 leads are in the pipeline. We design every flow for the person who's negotiating in a showroom — not the COO who saw a slick demo once.

Khaled · Sales agent

"I'm never at my desk."

Friday 11am, showroom, family of 5 deciding on B-403. He needs answers in his hand — not back at the office on Monday.

  • Mobile-first design — every workflow works on phone in showroom
  • Live inventory check — "is B-403 available?" answered in 1 second
  • Customer-facing payment plan calculator shareable via WhatsApp
  • Commission preview before he negotiates — knows his number
Sara · Customer service

"50 buyers a day ask 'where's my unit?'"

She used to dig through construction Excels + sales contracts + WhatsApp groups for every call. Now the buyer doesn't even call — they see it themselves.

  • Caller's file auto-opens when they call (CTI integration)
  • Pre-built response templates for top 10 buyer questions
  • Escalation flow — issue tagged + sent to right department in 1 click
  • Daily ticket dashboard — what's open, what's pending, what's mine
Eng. Hossam · Construction

"I'll submit a report. ONE form."

Construction VP doesn't have time for a 30-field admin form. Weekly progress goes in via 5 fields on his phone — buyer dashboards update automatically.

  • 5-field weekly progress form — phone-friendly
  • Photo upload from site — auto-tagged to compound + phase
  • Slippage alerts auto-flow to operations VP — no awkward emails
  • Subcontractor payment requests tied to verified milestones
A Friday with the system

7 moments in Khaled's day.

Sales agent. Peak Friday. 47 leads in the queue, family of 5 in the showroom, 12 follow-ups due tonight. This is what each hour looks like with the system running:

09:00 · pipeline opens

47 leads auto-prioritized.

System ranks by lead score + recent activity — the buyer who downloaded floor plans at 2am and revisited 3 times today is at the top. Khaled calls him first.

11:18 · showroom negotiation

Family wants B-403. He answers in his hand.

Live inventory check on phone: available. Builds a 7-year payment plan with 20% down in 90 seconds. Sends to husband's WhatsApp from his phone — grandmother and wife huddle around the screen.

13:45 · on-site visit

Compound A. Mobile app, not paper.

Pulls up unit drawings, masterplan, comparable closed sales last quarter. Buyer asks "how does this compare to Y compound?" — answer ready in 10 seconds.

16:02 · close Tuesday's deal

Submit → manager approves on phone → contract auto-drafts.

No 3-day approval chain. Manager taps "approve" between meetings. Contract generated, sent for e-sign. Khaled's commission is locked in.

18:00 · evening follow-ups

12 leads, 12 personalized WhatsApp messages.

Pre-built templates, each with the specific payment plan calculated for THAT buyer attached. 4 minutes per lead instead of 15. He's home by 8.

20:30 · pipeline review

Tomorrow's high-intent leads already flagged.

3 buyers opened his payment plans tonight. 1 forwarded to a spouse. 2 viewed the e-sign link twice. The system tags them for Saturday morning. He sleeps knowing what to do at 9am.

monthly · commission settlement

No more "I'm owed more" arguments.

Every deal he closed, broker referrals he made, secondary splits he was part of — auto-computed. Payslip generated end of month. The disputes that used to take 3 days disappear.

What every team opens every morning

One database.
Sales, finance, construction, service.

Department tabs at the top — every team works the same data through their own view. Sales sees buyers and pipeline. Finance sees collections and the ERP sync. Construction logs phase progress and that auto-flows to every buyer dashboard. Customer service answers tickets with one click into the same record. Built on the same engineering we shipped for IGBS (17,000+ records, 14 weeks).

Real Estate Operations OS — department tabs across the top (Sales, Construction, Finance, Service, Marketing, Buyer Portal), buyer database table with stage and payment progress, cross-department activity feed
Sales view · department tabs · buyer database · cross-dept activity
One record · every department

A buyer is a record.
A record has five faces.

To sales: a unit, a stage, a next action. To finance: a payment plan, an installment schedule, an ERP entry. To construction: a phase, a handover date. To service: a ticket history. To the buyer: a dashboard. Five views, one source of truth — so the question "when is my handover?" gets the same answer no matter who you ask.

Live unit inventory grid — every unit color-coded by status across Tower A and Tower B
See the proof — IGBS Portal case study →
How we build it

12 weeks. Three phases.
No surprises.

Week 01–02 · Audit

Map your buyer journey

We map every touchpoint from first site visit to handover. Every Excel, every WhatsApp, every front-desk handoff. Becomes the build spec.

Week 03–11 · Build

Modules ship weekly

Buyer portal + installment tracker first (the highest-pain modules). Then handover, then microsites. Your team uses it from week 6.

Week 12 · Handover

Migration + training

Existing buyer data migrated. Sales + admin trained. 30 days post-launch support. After that, you own the codebase outright.

Questions developers ask

No fluff.
Real answers.

Does this integrate with my CRM (Aqarmap, BoldLeads, Bitrix)?

Yes. We build a 2-way sync. Existing lead pipelines untouched, but every contracted buyer gets pushed to the portal automatically. Your sales team's day doesn't change.

My finance department uses ERP. Will payment data sync?

Yes. We build an API to your ERP (SAP, Oracle, Odoo, or in-house). Buyer payment in the portal → automatic GL entry. No double-entry.

What about FRA / NUCA / Egyptian RE compliance?

Audit trail on every transaction. Payment receipts stamped + signed digitally. Buyer contract amendments versioned. NUCA-style export reports ready.

What happens if we want to launch a new compound mid-year?

New compound microsite ships in 1 week using the existing engine. Floor plans + gallery + masterplan get plugged in. Launch on time, every time.

Next step

See what this looks like
for your developments.

Email us your group name + how many active compounds you run. We send back a 3-minute Loom showing how the portal would solve your buyer-journey gaps — within 24 hours, no call required.

Send my group details →