A multilingual, multi-theme corporate website for a 20-year-old IP-law firm that wanted to look — and convert — like the international authority they already are. Five languages, three switchable visual identities, an interactive globe, and a content engine built to publish SEO-ranked articles without ever touching code.
Visit ig-bs.com
IGBS has been Egypt's leading trademark agency for two decades — they've filed for global electronics brands, household-name Egyptian conglomerates, and over 4,500 companies across Egypt, the Gulf, and globally. The kind of firm international counsel calls when they need a local agent in Cairo.
The site they had didn't reflect any of that. Single-language English, a generic stock-photo header, three service pages, and contact form. Inbound was happening via WhatsApp and referrals — almost nobody arrived from search, and the few visitors who did rarely converted.
The brief was simple to state and hard to execute: make the website look like the firm it actually is — authoritative, international, bilingual, and built to convert qualified leads.
"We don't want a brochure. We want the website to be the most senior person in the room."
A dedicated About route narrates the firm's history — from Mahmoud Soliman's first IP filings in 2006, through the founding of IGIPS in 2010, to the rebrand as IGBS — alongside a sidebar with the founder's card and an Evidence of Excellence stat block. Built so a serious buyer never has to ask "who are you, really?"
The site is a single-page React application with deep i18n, deliberate visual restraint, and a content system designed for the firm's marketing lead to operate without our involvement. Below are the pieces that made it work.
English, Arabic, French, German, Chinese — every word handwritten, not machine-translated. Arabic ships with full RTL, including the navigation, the globe, and the forms.
Authority (white-on-navy), Prestige (gold-on-navy), Steel (blue-on-navy). The CEO can pick the brand tone that matches the season's campaign — same content, three personalities.
A 3D globe in the hero that visualizes IGBS's international reach — click a country, see the trademark registration process for that jurisdiction.
9 long-form articles targeting high-intent search queries (trademark registration UAE, Madrid Protocol Egypt, IP infringement enforcement). Each one with covers, structured data, and bilingual EN/AR variants.
A wall of cropped, color-matched client logos. We hand-cropped and color-balanced every logo so the wall reads as one — no Frankenstein of mismatched brand assets.
Short video testimonials from real IGBS clients, organized by industry. Each reel auto-pauses out of view and lazy-loads to keep the page light.
Single CTA across the site — Get a Free Consultation. Routes via WhatsApp on mobile, email + form on desktop. No retargeting maze, no "speak to sales" theatre.
hreflang tags across 5 languages, schema.org markup for the firm and every article, canonical URLs, pre-loaded hero, Lighthouse 95+ on every key page.
The headline that does the heavy lifting. Above the fold: "Register your trademark. We handle everything else." Stats. CTA. Globe. No clutter.
A single composed section pulls double duty — a centred 16:9 video player with the founder's direct-to-camera message (subtitled EN/AR), framed by a dimmed grid of real client logos. Authority and social proof in one above-the-fold panel, with a clear "See who our clients are" CTA that opens the full trust wall.
No build step. No npm. The whole site is a single HTML file with React mounted via Babel-standalone — making it deployable to any static host (it currently lives on Hostinger, migrating from Netlify), and crucially, the firm's IT team can open the file and read every line of code themselves.