A dark editorial calculator + branded PDF tool for Egyptian real estate brokerages. Configure 8-12 year installments with maintenance, delivery, and registration fees. Generate a branded PDF. Send via chat. Capture the lead.
The calculator + branded PDF tool for Cairo brokerages. Configure, brand, send in 30 seconds. Your data, your leads, zero commissions.
Every apartment sold in Egypt has a payment plan: down payment + monthly installments + maintenance fee at handover + delivery fees + registration. The total all-in cost can run 1.2× the unit price over 8 years. Buyers don't fully understand the math. Brokers explain it 30-50 times per week in spreadsheets and chat screenshots.
The dominant marketplace platform (which raised $75M Series A in 2025) addresses fragmented inventory and commission delays, but treats payment plans as a side feature. Existing local CRMs (10+ Egypt-focused options) bury the calculator inside complex pipelines. Nobody has built a calculator-first product.
Aqsat's thesis: ship the calculator as a freemium standalone widget, capture lead phone numbers as the value exchange, then expand to CRM-lite for paying brokerages. Land with the calculator. Grow into the CRM.
Editorial layout — left side big italic-serif headline + lead, right side the calculator card itself. Calculator IS the hero, not below it.
5 sliders (price / down payment / years / maintenance / handover year) updating monthly installment + total breakdown live. Real Egyptian payment structure.
Horizontal SVG timeline with milestone markers: down payment (rust), regular months (gold), handover with extras (saffron pulse), final clearance (bright). Color-coded segments.
Total cost broken into proportional segments — unit price 91%, maintenance 7%, delivery 1%, registration <1%. Visualizes "all-in" cost at a glance.
Two-layer drag slider: Excel way (dark) vs Aqsat way (gold). 7-row before/after table. Drag the gold handle to reveal one side or the other. Touch + mouse supported.
Lead modal asks for client phone (WhatsApp), generates fake branded PDF preview with cream paper + gold accent — Coldwell-style layout with 5 rows + total line.
The first version of Aqsat shared too much visual DNA with MadrasaOS — both used italic serif headlines, aurora backgrounds, bento grids. The redesign pivoted to a dark editorial magazine aesthetic: warm black background (#0a0a0c), film grain noise overlay, amber gold accent (#c9a26b), warm rust for alerts.
Typography: Bricolage Grotesque for display (modern variable grotesque, opsz 96) + Inter for body + JetBrains Mono for editorial labels. Real proptech feel (Knight Frank, Compass, Engel & Völkers) — not 19th-century literary journal.
Arabic uses IBM Plex Sans Arabic at weight 600 for headlines, matching the Latin sans pairing. No translation layer — proper RTL with letter-spacing normalized to 0.