Case study deep-dives, operations essays, and the math behind what we ship. Written by the founder, for operators who run real companies — not for the SEO algorithm. Roughly one piece every two weeks.
The day IGBS's old portal crashed during a deadline week, 3,000 trademark renewals were sitting in a spreadsheet. Four years later, the system we built has processed 17,000 records without a single outage. Here's the architecture — and what most Cairo agencies get wrong about scale.
A Heliopolis dermatology chain showed me their WhatsApp inbox: 847 unanswered booking messages in 30 days. At an average ticket of 1,200 EGP, that's a million-pound leak — and the receptionist isn't the problem.
Last month I turned down a 600K EGP project because accepting it would have forced me to hire. Here's the math that made saying no the most profitable decision of the year.
I walked into a New Cairo developer's sales office and counted 11 open tabs across two monitors — one for each compound, broker, and payment plan. They closed 340M EGP last quarter. Imagine if they could see all of it on one screen.