A multi-channel lead inbox for Egyptian brokerages. Chat apps, social platforms, and listing portals — all routed to one inbox with smart agent assignment, lost-lead recovery, and pipeline kanban.
The lead command center for Egyptian real estate offices. Chat apps, social platforms, and listing portals — all in one inbox. Smart routing. Lost-lead recovery.
Aqsat was conceived as a payment-plan calculator SaaS. After deeper research, the specific calculator pain wasn't directly validated in public sources — only adjacent pains like WhatsApp lead loss, commission delays, and fragmented inventory surfaced consistently.
Multiple sources confirmed the lead-loss pain: a chat-only CRM raised funding on the exact problem, an industry CEO publicly described the brokerage industry as "running on chat threads and paper contracts, fragmented, opaque, slow to digitize", and a top-10 Cairo brokerage's operations director reported their conversion rate jumped from 8% to 19% after centralizing leads. That's the wedge.
Unified incoming feed across 4 channels (chat / social photo / social network / listings portal). 8 sample leads with channel icons, status tags (NEW / VIEWING / NEGOTIATING / REPLIED / COLD), agent assignment, time-since, developer + budget metadata. Cold leads outlined in coral for visual urgency.
5 columns × 2-4 cards. Drag-style cards w/ developer + budget + agent avatar. NEW → REPLIED → VIEWING → NEGOTIATING → CLOSED. Real-time counters per column.
5 sample agents with response time, conversion rate, current load (low/med/high bar), and a 7-bar sparkline showing this week's trend (lime up / coral down / mute flat). Office managers see who's overloaded and who's slacking at a glance.
4 KPI cards (leads received, avg reply time, cold leads, closed deals) + 14-day bar chart with peak day highlighted in teal. Bar chart animates from 0 with staggered easing on scroll into view.
6 chat templates (Initial reply, Viewing confirmation, Plan PDF delivery, Cold lead reactivation, Negotiation response, Closing congrats) — pre-written in Arabic and English with merge field placeholders. Usage counts shown per template.
Pulsing lime dot + cycling lead-arrival messages every 4s above the app frame. Real-time "this thing has volume" signal.
Inbox rows with unread status flash lime green on mount, settling to default after 2.4s. Subtle but communicates urgency.
Channel icons get a brand-colored shadow ring on row hover (chat-green, photo-pink-gradient, social-blue, portal-orange) — visual continuity without naming platforms.
Switching sidebar views (Inbox → Pipeline → Agents → Analytics → Templates) triggers a 350ms cubic-bezier crossfade with 8px slide. Smooth navigation.
Hovering a kanban card lifts it 3px + rotates -0.4° (subtle physics). Budget text gets a gold gradient sweep animation on hover.
Agent rows include 7-bar mini sparklines color-coded by trend. Analytics bar chart grows from 0 with 40ms stagger between bars on scroll into view.
Wasla deliberately breaks from the dark editorial of Aqsat and the cream scholarly of MadrasaOS. Light cream #fafaf7 background, deep teal #0d4f4a text, vibrant lime #84cc16 active states, coral #ef4444 cold-lead alerts, amber #f59e0b warnings.
Typography pairs Outfit (modern soft-tech geometric sans) for display with Inter body and JetBrains Mono for editorial labels. Three distinct demos, three distinct identities — MadrasaOS (scholarly), Aqsat (luxury editorial), Wasla (operations product).
The app frame uses a browser-chrome titlebar (3 dots + URL + org name) above the sidebar + main panel layout. The demo IS the product, not below it.