SEO and AI visibility in Egypt
When someone asks Google or ChatGPT for what you sell, your name should be the answer. Increasingly there is no page two — there is one answer, and either you are in it or you are not.
Search in this market is changing faster than most agencies are pricing for. Assistants now recommend specific businesses by name, and a recommendation is not a ranking you can buy your way onto. It comes from being legible: clean markup, structured data, and pages that answer a real question in the words someone actually used.
The unglamorous half still matters — speed, sitemaps, canonical tags, hreflang if you are bilingual. None of it wins on its own, and all of it loses if it is wrong. We do that layer properly and then spend the time on the part that compounds: pages worth citing.
What the work consists of
- The new search: AI answers — assistants recommend specific businesses now, and there is no page two. We make yours one of them.
- Structure machines trust — clean markup and structured data, so search engines and AI models understand you without guessing.
- Answers, not keywords — pages written around the questions customers actually ask, in their words.
- The technical layer, handled — speed, sitemaps, and the invisible details that decide rankings.
What we will tell you that most agencies will not
Some queries are not worth winning. The highest-volume terms in Egyptian web search are dominated by directories and by companies competing on price — ranking for them delivers leads at a fraction of a serious budget. A plan that opens with the biggest keyword list is usually a plan that has not asked who the traffic is.
The bilingual case is the opposite: Arabic and English demand are different questions with different competition, and the Arabic side of most Egyptian sites is an afterthought. That asymmetry is where the winnable ground usually is, and it is the first place we look.
Work you can open right now
- IGBS — Egypt's largest trademark firm — five languages, full Arabic right-to-left, 17,000 records.
- Premium Homes — curated commercial real estate across Greater Cairo, presented to match the addresses.
- كل الأعمال — every site we have built and still stands behind — open any of them and try it.
How a project runs
- We start with the friction, not the feature list — where the current setup actually breaks, and what it costs when it does.
- A written scope: which modules go in phase one, what each one does, the timeline and what is explicitly out.
- We build in phases, so one department is live and useful before the next starts. You see working software early, not a demo at the end.
- Handover in your name: code, database, hosting and documentation. You can move all of it to another team without asking us.
Common questions
How long before we see anything?
Technical fixes can move impressions within weeks. Content and authority take months, and anyone promising a date is guessing. What you get monthly is the Search Console evidence of what changed, including when it did not work.
Do you do link building?
Not in the buy-a-package sense. For an agency-adjacent business the honest route is directories and listings that already rank, plus reviews and real citations — slower, and it does not collapse when an algorithm updates.
What is 'AI visibility' concretely?
Being structured and specific enough that an assistant can quote you: clear markup, a real address for facts, and pages that answer one question well rather than covering a topic vaguely.
Can you work on a site you did not build?
Yes, starting with an audit. We will tell you if the problem is the site's structure rather than its content, because in that case content spend is wasted.
Related services
- Care and growth — the monthly loop this runs inside.
- Web development — the speed and structure SEO depends on.
- Bilingual and RTL — where the Arabic-side advantage comes from.