Internal system · Real estate developers
2× the pipeline.
Same team.
One internal system. Five departments — sales, construction, finance, customer service, marketing — plus a buyer portal as one face of it. Built so your buyer feels premium, your team stops drowning in Excel, and you see the whole company on one screen Sunday night. Custom-built for Egyptian developers, 10–12 weeks, owned outright. Bilingual EN/AR.
Live · powering IGBS · 17,000+ records
Q3 2026 · 1 of 3 build slots open
Hand-built in Cairo · founder-led
The engineering, already running
The same database engine
that powers IGBS.
IGBS is Egypt's largest IP & trademark agent. The portal we built for them has been live for 4 years, serving 4,500+ enterprise clients and 17,000+ active legal cases, in five languages, on a single multi-tenant database. The Operations OS for real estate is the same engineering — re-architected for towers, buyers, installments, and handover schedules instead of trademarks and case files. The hard part (a multi-team multi-language ops system that doesn't break at scale) is already proven. The new part (the real estate domain layer) is what the 10–12 weeks builds.
Read the IGBS case study →
17K+
Active records · live
4 yrs
In production · zero rebuilds
The problem we keep seeing
Your buyer paid EGP 4M.
And has no idea what's happening.
A unit on a 7-year installment plan is the second-biggest financial commitment of someone's life. Most Egyptian developers communicate the entire journey via WhatsApp screenshots and Excel sheets the sales rep emails on demand. Buyers feel ignored. Sales is stretched thin. Repeat purchases die.
Pain 01
Installments live on WhatsApp
Buyer 3 years into a 7-year plan has no dashboard, no balance, no next-payment date. They WhatsApp the sales rep who left the company 6 months ago.
Pain 02
Handover progress is invisible
"When will my unit be ready?" — the most-asked question. Your construction team knows. Your sales team doesn't. Your buyer asks both and gets two different answers.
Pain 03
Site visits = phone roulette
A buyer comparing 3 of your compounds on a Friday makes 3 phone calls. Sales callbacks come Sunday. They've already visited a competitor with online booking.
Three people. One investment.
Where it pays you back.
Three audiences. Every day.
A real estate developer doesn't buy software — buys leverage. The same system makes your buyer feel premium, your team feel calm, and you feel in control. All three multiply revenue at once.
01 · Your buyer
Premium experience. Repeat purchases.
A buyer who paid EGP 4M over 7 years and has a real-time dashboard — payments, handover photos, document vault, support — treats your brand as premium. They refer their brother. Their brother refers their colleague. Word-of-mouth becomes your cheapest acquisition channel. Cancellations drop because the trust gap closes.
02 · Your team
Half the admin. Double the pipeline.
Sales agents stop spending Friday afternoons reconciling commission spreadsheets. Construction stops fielding "when is my unit ready?" calls. Customer service answers tickets in 17 minutes — not 17 hours. The same team handles 2× the buyer load before you need to hire. Burnout drops. The good people stay.
03 · You · CEO
Sunday night. One screen. Full picture.
Live group revenue. Forward 12-month forecast. Construction slippage by tower. Buyer satisfaction score. Top-performing campaign per compound. All on one screen, updated every minute, in your hand. Monday board call goes from Excel-juggling chaos to a 5-minute walkthrough. You make decisions on Wednesday's data — not last month's PDF.
An investment, not a line item
Where the investment
compounds.
The build is a one-time cost. The gains compound forever. Here's where the math works in your favor — modeled on what a mid-size Cairo developer running 4 active compounds is leaving on the table today.
LEVER 01 · CLOSE FASTER
Faster close cycle
Mobile-first sales workflow + live inventory + 90-second payment-plan calculator means your agent answers buyer questions in the showroom, not back at the office. Sales cycles shorten because objections get resolved in the same conversation that surfaces them — not three days later.
LEVER 02 · KEEP THE DEAL
Lower cancellations
A buyer staring at a multi-million-EGP installment plan with no live status loses trust by month 18 — and trust loss is the #1 driver of cancellations Egyptian developers see. Live handover photos, transparent payment schedules, and same-day support close the trust gap that cancellations live in. Each prevented cancellation preserves one full unit's revenue plus the marketing spend you would've paid to reacquire that buyer.
LEVER 03 · TURN BUYERS INTO CHANNELS
Referral channel
A buyer treated like they paid millions tells five other people. The system tracks which buyer brought which lead, rewards them with discount + perks via the buyer portal, and turns satisfied owners into a sales channel that costs you a fraction of what Instagram does. Word-of-mouth becomes a measurable line on the marketing report — not a guess.
LEVER 04 · RECLAIM AN FTE
Reclaimed hours
Sales chases commissions in Excel. Finance retypes payments into the ERP. Construction answers "when is my unit ready?" calls. Service hunts through WhatsApp screenshots. Add up the hours across six salaries and you're paying for one phantom employee whose only job is busywork. The system absorbs that work — capacity returned to the team, every week, forever.
In our IGBS deployment, the system paid back its build cost inside the first year — through prevented cancellations and reclaimed hours alone. Comparable enterprise platforms (Yardi, SAP RE-FX) take 18 months to deploy, charge seven-figure annual licenses, and your sales team will still ignore them. This is a one-time build, owned outright, designed to be used.
What we build for developers
Eight modules. One OS.
Five teams working from the same data.
Module 01 · Forward revenue forecast
The number your board obsesses over
Pulls every active 7-year installment schedule across every compound. Shows you Q1, Q2, Q3 expected cash inflow at any moment. Late payment risk auto-flagged. Sunday board call goes from chaos to one screen.
Module 02 · Live inventory grid
Sold · Reserved · Available · Blocked
Per compound, per building, per unit. Real-time. When a broker asks "is B-403 still available?", you check the dashboard, not call three people. Stops double-bookings that became legal disputes last year.
Module 03 · Sales commission engine
Primary · Secondary · Broker splits
Multi-agent deals are the norm — primary agent 60%, referring agent 20%, broker 20%. System computes per deal, generates monthly statements, ends the "I'm owed more" disputes at month-end.
Module 04 · Construction-to-buyer pipe
Contractor reports → buyer dashboard
Your construction VP submits weekly progress via a simple form. Auto-flows to every buyer's portal: foundation 100%, structure 65%, finishing 0%. Photos uploaded. Stops 80% of handover-status calls.
Module 05 · Cancellation workflow
Refund schedule, legal, re-listing
Buyer cancels → system generates refund schedule per contract terms, drafts legal docs, automatically re-lists the unit as available. What used to take legal + finance + sales 2 weeks now finishes in 1 day.
Module 06 · Broker portal
External brokers see live inventory
Your trusted real estate brokers (each with their own login) see what's available across compounds, submit prospect deals, track their pipeline + commission. Cuts your sales team's broker-management time by 70%.
Module 07 · Late payment escalation
Day +3 → +14 → +30 auto-flow
Day +3 overdue: auto WhatsApp + email reminder. Day +14: formal letter from finance. Day +30: legal review queue. Cuts late-payment aging by 40% without your collections team ever picking up the phone.
Module 08 · Board pack generator
Sunday slide deck, zero PowerPoint
Auto-generated weekly: contracted revenue, forward forecast, inventory burn rate, top campaigns, cancellation count, handover slippage. Exports as PDF + editable PPT. Your COO stops working Saturdays.
Eight modules.
Faster to see than to read about.
Watch the walkthrough
No call · No deck · Sent within 24h
Built for the team, not just the CEO
The system your sales team will
actually use.
A CRM that requires 12 minutes per data entry will be ignored on a Friday afternoon when 47 leads are in the pipeline. We design every flow for the person who's negotiating in a showroom — not the COO who saw a slick demo once.
Khaled · Sales agent
"I'm never at my desk."
Friday 11am, showroom, family of 5 deciding on B-403. He needs answers in his hand — not back at the office on Monday.
- Mobile-first design — every workflow works on phone in showroom
- Live inventory check — "is B-403 available?" answered in 1 second
- Customer-facing payment plan calculator shareable via WhatsApp
- Commission preview before he negotiates — knows his number
Sara · Customer service
"50 buyers a day ask 'where's my unit?'"
She used to dig through construction Excels + sales contracts + WhatsApp groups for every call. Now the buyer doesn't even call — they see it themselves.
- Caller's file auto-opens when they call (CTI integration)
- Pre-built response templates for top 10 buyer questions
- Escalation flow — issue tagged + sent to right department in 1 click
- Daily ticket dashboard — what's open, what's pending, what's mine
Eng. Hossam · Construction
"I'll submit a report. ONE form."
Construction VP doesn't have time for a 30-field admin form. Weekly progress goes in via 5 fields on his phone — buyer dashboards update automatically.
- 5-field weekly progress form — phone-friendly
- Photo upload from site — auto-tagged to compound + phase
- Slippage alerts auto-flow to operations VP — no awkward emails
- Subcontractor payment requests tied to verified milestones
A Friday with the system
7 moments in Khaled's day.
Sales agent. Peak Friday. 47 leads in the queue, family of 5 in the showroom, 12 follow-ups due tonight. This is what each hour looks like with the system running:
09:00 · pipeline opens
47 leads auto-prioritized.
System ranks by lead score + recent activity — the buyer who downloaded floor plans at 2am and revisited 3 times today is at the top. Khaled calls him first.
11:18 · showroom negotiation
Family wants B-403. He answers in his hand.
Live inventory check on phone: available. Builds a 7-year payment plan with 20% down in 90 seconds. Sends to husband's WhatsApp from his phone — grandmother and wife huddle around the screen.
13:45 · on-site visit
Compound A. Mobile app, not paper.
Pulls up unit drawings, masterplan, comparable closed sales last quarter. Buyer asks "how does this compare to Y compound?" — answer ready in 10 seconds.
16:02 · close Tuesday's deal
Submit → manager approves on phone → contract auto-drafts.
No 3-day approval chain. Manager taps "approve" between meetings. Contract generated, sent for e-sign. Khaled's commission is locked in.
18:00 · evening follow-ups
12 leads, 12 personalized WhatsApp messages.
Pre-built templates, each with the specific payment plan calculated for THAT buyer attached. 4 minutes per lead instead of 15. He's home by 8.
20:30 · pipeline review
Tomorrow's high-intent leads already flagged.
3 buyers opened his payment plans tonight. 1 forwarded to a spouse. 2 viewed the e-sign link twice. The system tags them for Saturday morning. He sleeps knowing what to do at 9am.
monthly · commission settlement
No more "I'm owed more" arguments.
Every deal he closed, broker referrals he made, secondary splits he was part of — auto-computed. Payslip generated end of month. The disputes that used to take 3 days disappear.
What every team opens every morning
One database.
Sales, finance, construction, service.
Department tabs at the top — every team works the same data through their own view. Sales sees buyers and pipeline. Finance sees collections and the ERP sync. Construction logs phase progress and that auto-flows to every buyer dashboard. Customer service answers tickets with one click into the same record. Built on the same engineering we shipped for IGBS (17,000+ records, 14 weeks).
Sales view · department tabs · buyer database · cross-dept activity
One record · every department
A buyer is a record.
A record has five faces.
To sales: a unit, a stage, a next action. To finance: a payment plan, an installment schedule, an ERP entry. To construction: a phase, a handover date. To service: a ticket history. To the buyer: a dashboard. Five views, one source of truth — so the question "when is my handover?" gets the same answer no matter who you ask.
How we build it
12 weeks. Three phases.
No surprises.
Week 01–02 · Audit
Map your buyer journey
We map every touchpoint from first site visit to handover. Every Excel, every WhatsApp, every front-desk handoff. Becomes the build spec.
Week 03–11 · Build
Modules ship weekly
Buyer portal + installment tracker first (the highest-pain modules). Then handover, then microsites. Your team uses it from week 6.
Week 12 · Handover
Migration + training
Existing buyer data migrated. Sales + admin trained. 30 days post-launch support. After that, you own the codebase outright.
Questions developers ask
No fluff.
Real answers.
Can buyers pay installments online through the portal?
Yes. Buyers pay reservation deposits and installments through Paymob, Fawry, InstaPay, and card. Each payment posts automatically, issues a stamped receipt, and updates the buyer payment schedule.
What does the buyer actually see in the portal?
Each buyer logs in to see their unit, full payment schedule, paid and upcoming installments, contracts and signed documents, and construction or delivery updates — replacing the constant calls to the sales team.
Does it include a sales CRM and lead management?
Yes. The Real Estate OS captures leads from ads and WhatsApp, tracks every deal stage, matches buyers to available units, and calculates broker commissions — your sales pipeline and buyer portal on one database.
Is the buyer portal bilingual Arabic and English?
Yes. The entire portal is fully bilingual — Arabic (right-to-left) and English — so local and Gulf buyers each get an interface that reads as if it were built for them.
Does this integrate with my existing CRM?
Yes. We build a 2-way sync. Existing lead pipelines untouched, but every contracted buyer gets pushed to the portal automatically. Your sales team's day doesn't change.
My finance department uses ERP. Will payment data sync?
Yes. We build an API to whichever ERP your finance team uses (enterprise platform, regional vendor, or in-house). Buyer payment in the portal → automatic GL entry. No double-entry.
What about FRA / NUCA / Egyptian RE compliance?
Audit trail on every transaction. Payment receipts stamped + signed digitally. Buyer contract amendments versioned. NUCA-style export reports ready.
What happens if we want to launch a new compound mid-year?
New compound microsite ships in 1 week using the existing engine. Floor plans + gallery + masterplan get plugged in. Launch on time, every time.
Where does buyer data live? Is it sovereign to Egypt?
Hosted on Cloudflare Cairo edge by default, with the database in a region of your choice (Frankfurt or Bahrain are typical). Data never leaves the geographies you approve. Buyer NIDs, contracts, payment plans, and signed documents are encrypted at rest and in transit. We sign a DPA before any data is collected, and audit logs cover every record access.
What about month 13? You leave and we're stranded?
Three options, you pick at handover. (a) Flat-fee monthly maintenance retainer with a guaranteed response SLA — no surprise invoices. (b) Hand to your in-house dev team — it's standard React + Node, fully documented, no vendor lock-in. (c) Annual health-check engagement: we audit, patch, ship enhancements in a fixed window each year. We're 4 years into supporting IGBS — we don't disappear.
The investment conversation
See where the
investment compounds.
Email us your group name + the one thing about your sales engine that keeps you up at night. We send back a short walkthrough video — every module shown end-to-end — within 24 hours, so you can decide on your own time. Then we hop on a call if you want one — your call, your agenda.
Start the conversation →
