Real estate CRM for developers in Egypt

A sales system that sits on top of live inventory rather than beside it, so a closer in the showroom taps once and sees what is actually available — instead of calling the office and watching a buyer cool off.

Most real estate CRMs fail here for one reason: they are a contact database with property fields bolted on, kept in a different file from the unit list. So the pipeline and the inventory drift apart within a fortnight, and the sales team goes back to the spreadsheet that is actually correct.

The version that gets used is the one where a unit, a buyer, a payment plan and a broker are the same record. Not six copies of a guess — one record, with role-based views so finance, sales and broker management each see the slice they need.

What it has to do to survive contact with a showroom

• Live availability — one tap shows what is genuinely free right now, because the CRM reads the same inventory that reservations write to.
• Payment plans on the spot — a slider for the down payment, a clean schedule generated against that exact unit, sent on WhatsApp before the family stands up.
• Broker registration — each broker registered against the deal record, so a commission dispute cannot start from two different versions of who logged what first.
• Lead source that survives — where the lead came from is written down at capture, so next quarter's ad budget is a decision rather than a guess.

Adoption is won on Friday at 5pm

Forget the feature list. A family of five wants to know whether unit B-403 is still available and what the plan looks like on a 20% down payment. On six spreadsheets that is a call to the office, a wait, a recalculation, and a buyer whose enthusiasm cools while everyone scrambles.

That single moment is where adoption is won or lost. Agents use the tool that makes them look fast in front of a buyer holding a chequebook, and they abandon the one that makes them look slow. Everything else in the specification is downstream of that.

Systems we have already shipped

• Premium Homes — curated commercial real estate across Greater Cairo, with the site funnelling to booked viewings.
• IGBS — a 17,000-record portal in eight modules — four years live with zero outages.
• The long version — the full write-up, including where the six spreadsheets come from.

How a project runs

1. We start with the friction, not the feature list — where the current setup actually breaks, and what it costs when it does.
2. A written scope: which modules go in phase one, what each one does, the timeline and what is explicitly out.
3. We build in phases, so one department is live and useful before the next starts. You see working software early, not a demo at the end.
4. Handover in your name: code, database, hosting and documentation. You can move all of it to another team without asking us.

Common questions

Can it work alongside the sheets we already have?

We usually import them and retire them in order, starting with inventory because everything else references it. Running both in parallel indefinitely is how these projects fail — two sources of truth is the original problem, not the solution.

What if our sales team refuses to use it?

That is the right thing to worry about, and it is a design problem rather than a training problem. If the tool is slower than the spreadsheet at the moment of a sale, it loses. We build the showroom path first for exactly this reason.

Does it handle brokers and in-house agents differently?

Yes — different registration, different commission rules, different visibility. Both compute off the same deal record, which is what stops the two from disagreeing.

Is it bilingual?

Arabic and English from the start, with proper right-to-left layout. Sales works in Arabic; investors and reporting are often in English.

Related systems

• Developer ERP — the full operations layer this CRM sits inside.
• Compound management — units, residents, maintenance and dues.
• Buyer portal — what the customer sees after they sign.