UI/UX design agency in Egypt
Visitors decide in about five seconds whether you look worth their money. We design so the answer is yes — as a system, in two languages, on a phone first.
Most sites in this market are decorated rather than designed. They look busy, they win no argument, and the visitor leaves without ever finding the one thing they came for. The difference is not taste — it is that every screen was given a job before anything was drawn.
We work in design systems rather than one-off screens: type, colour and components that stay consistent from the homepage to the checkout, so the brand feels solid everywhere instead of assembled page by page. And because Arabic is a first-class language here rather than a translation pass, the mirrored layout is designed, not generated.
How we design
- Layouts that sell the next step — every screen gets one job — the click, the booking, or the sale. Everything that does not push it forward gets cut.
- Built for the five-second test — what you do, why to trust you, and what to do next, all answered before the first scroll.
- Design systems, not one-offs — type, colour and components that stay consistent from homepage to checkout, so the brand feels solid everywhere.
- Phones first — most of your visitors arrive on a phone. We design at 375px first, then scale up.
Why the Arabic version is a design problem, not a translation one
Mirroring a layout right-to-left is not flipping it. Numbers stay left-to-right inside Arabic sentences. Line lengths change, so a headline that balanced in English breaks over three lines in Arabic. Latin and Arabic faces almost never share an optical size, so a naive pairing makes one language look shouted and the other whispered.
That is close to a second design pass, and it is the single most common place bilingual sites in Egypt fall apart. It is also the thing we are best at — see how the same layout re-flows between languages across the whole of this site.
Design work you can open right now
- Premium Homes — curated commercial real estate across Greater Cairo, presented to match the addresses.
- IGBS — Egypt's largest trademark firm — five languages, full Arabic right-to-left, 17,000 records.
- CMYH — from an Instagram bio link to a site with real checkout, booked out within a month.
How a project runs
- We start with the friction, not the feature list — where the current setup actually breaks, and what it costs when it does.
- A written scope: which modules go in phase one, what each one does, the timeline and what is explicitly out.
- We build in phases, so one department is live and useful before the next starts. You see working software early, not a demo at the end.
- Handover in your name: code, database, hosting and documentation. You can move all of it to another team without asking us.
Common questions
Do you design and build, or design only?
Both, and the same people do both. A design that the person who wrote the code never argued with tends to be either unbuildable or uninteresting. If you have your own development team we will hand over a system and specs rather than flat files.
Can you work from our existing brand?
Yes — most projects start from an existing logo and some colour. What is usually missing is the system: the scale, the spacing, the components. That is what we add.
What do we actually receive?
A working site, and the design system behind it — components, type scale, colour tokens and the rules for using them, so the next person can extend it without guessing.
Is the Arabic designed or translated?
Designed. Right-to-left layout, Arabic-specific type choices, and copy written by a person rather than machine-translated.
Related services
- Web development — the code that makes the design load in under a second.
- Bilingual and RTL — Arabic and English done properly, from the start.
- All seven services — the full range, on one page.