How to check SEO and AI visibility.
A search impression, an AI mention and a project enquiry are different results. Check each separately so you know whether your company is easier to find, easier to trust, or actually getting contacted.
Start with pages buyers need.
Choose your main service page, an Arabic equivalent and a relevant case study. In Search Console, inspect each exact URL: can Google crawl it, is it indexed, and did Google choose the intended canonical? A sitemap submission alone does not confirm indexing.
Make the important answers available as readable text, link related pages, and keep structured data consistent with the visible offer. Google says its AI search features use the same SEO foundations; a special AI text file or schema is not required.
Show the decision, with real evidence.
A company looking for an Arabic–English website needs to know the scope, who owns the finished work, the price basis and whether Arabic layouts work properly. Our bilingual website guide answers those questions and links to completed work.
For IGBS, the concrete example is a public website in Arabic, English, French, German and Chinese, with a dedicated Arabic layout. You can check the language choices on the client’s live site. That supports a specific delivery claim; it does not establish that multilingual pages caused an increase in leads.
Keep client feedback attributable. An independent review and a direct client message can both be useful, but should be identified clearly rather than presented as the same kind of evidence.
Repeat the same AI questions.
Use a small fixed set of buyer questions without putting your company name into them first. For example:
- Which Cairo studios build Arabic–English company websites? Explain the evidence and link your sources.
- What should an Egyptian company check before commissioning a bilingual website?
- What should a company website proposal include for ownership and ongoing maintenance?
Run equivalent Arabic questions in fresh conversations. Record the exact question, date, platform, model if shown, language, search setting and cited URLs. Save the answer as evidence. Results can vary between users and runs, so repeat the same set before drawing a trend.
Label each result: absent, mentioned, cited with a link, or recommended. A correct answer to “What is YMS?” measures brand recognition; it does not demonstrate discovery through an unbranded buyer question.
Connect visibility to enquiries.
Compare equal date windows in Search Console and separate searches for your company name from service searches. Record clicks, impressions and the pages reached. Where Google provides an AI appearance report, keep its figures separate from other assistants.
Analytics can show visits referred by an AI service, but some referrals are missing or unlabelled. A referral does not prove a recommendation. Match enquiry events to a server-confirmed saved brief and exclude explicitly marked internal tests. Email notification success and durable inbox storage should be reported separately.
Review whether each enquiry fits your service, budget and decision process. Visibility is useful when it helps the right buyer take a real next step.
What improvement can you expect?
Clear, accessible pages and attributable proof make your business easier to assess. Rankings, indexing and citations still depend on systems you do not control. We measure what changed and keep the evidence; we cannot promise a position or an AI recommendation.
Are buyers finding the right answers?
Start with the pages you already have. We can review what they explain and what they leave unanswered.