Trademark & Client Operating System
Egypt's #1 IP firm ran its 17,000+ trademark portfolio, 4,500+ clients, payroll, vault, and loan approvals out of disconnected Excel sheets for two decades. We built the system that finally replaces them — one bilingual portal, six roles, twelve modules. The CEO opens the dashboard and sees the firm in real time. The institutional knowledge stops being a person and starts being software.
International Group for Business Solutions
Egypt's #1 trademark firm needed a website that didn't make them apologize for being a 20-year-old institution. Five languages, three switchable visual themes, an interactive globe, an authored Our Story page, and a founder's-message video framed by the real client wall — built so a serious buyer never has to ask "who are you, really?"
Online Fitness Coaching
An Egyptian online fitness coach with 30+ documented transformations and a 4.9 across 60+ reviews was running the whole business through an Instagram bio link. We built him the website that finally matches the brand — bilingual EN/AR, real checkout, transformations gallery, articles system. The site closes coaching clients in the same visit. Built around one promise: "Built for you. Not for everyone."
A premium butcher selling direct to Cairo & Giza homes — cut-to-order, never frozen, cold-chain delivered. We built the bilingual storefront that lets the cuts do the selling: a dark, appetite-first catalogue priced per kilo, a curated "Box" for repeat buyers, and a frictionless order flow that takes the customer back from the aggregator. Premium meat deserves a premium shopfront — not a 30% marketplace cut.
A Palestinian sandal maker — vegetable-tanned leather, hand-stitched — needed a storefront that sells craft, not just a product. We built a bilingual EN/AR shop with a warm, editorial art direction: heritage storytelling woven through the catalogue, product pages that read like a brand book, and worldwide shipping built in. The kind of site that lets an artisan command artisan prices instead of competing on a marketplace.
Speculative product work.
Building what should exist.
Three vertical SaaS concepts I prototyped to demonstrate product + design capability for the Egyptian market. Each is a working interactive demo with bilingual EN/AR, full UI states, and category-distinct visual identities.
A design exploration of the modern luxury destination — cinematic 4K aerial film loops, tourist-to-buyer funnel, native bilingual EN/AR, editorial pacing borrowed from Aman and Soho House. Designed around one job: turn the tourist scrolling on their phone into a property buyer. Fictional brand built as portfolio-grade reference for hospitality and real estate clients.
