Trademark & Client Operating System
Egypt's #1 IP firm ran its 17,000+ trademark portfolio, 4,500+ clients, payroll, vault, and loan approvals out of disconnected Excel sheets for two decades. We built the system that finally replaces them — one bilingual portal, six roles, twelve modules. The CEO opens the dashboard and sees the firm in real time. The institutional knowledge stops being a person and starts being software.
International Group for Business Solutions
Egypt's #1 trademark firm needed a website that didn't make them apologize for being a 20-year-old institution. Five languages, three switchable visual themes, an interactive globe, an authored Our Story page, and a founder's-message video framed by the real client wall — built so a serious buyer never has to ask "who are you, really?"
Online Fitness Coaching
An Egyptian online fitness coach with 30+ documented transformations and a 4.9 across 60+ reviews was running the whole business through an Instagram bio link. We built him the website that finally matches the brand — bilingual EN/AR, real checkout, transformations gallery, articles system. The site closes coaching clients in the same visit. Built around one promise: "Built for you. Not for everyone."
Speculative product work.
Building what should exist.
Three vertical SaaS concepts I prototyped to demonstrate product + design capability for the Egyptian market. Each is a working interactive demo with bilingual EN/AR, full UI states, and category-distinct visual identities.
A 7-role bilingual school OS prototype with scholarly paper aesthetic. Student, parent, teacher, admin, bus, messages, report card views — all interactive. Live class roll, daily marks panel, weekly schedule, in-app messaging, books library, parent-teacher meeting booking, absence excuse uploads, bilingual report cards. Built to demonstrate what Egyptian K-12 software should look like.
A multi-channel lead inbox for Egyptian real estate offices. Chat apps, social platforms, and listing portals all routed to one inbox with smart agent assignment. 5 working views — inbox, pipeline kanban, agents leaderboard with sparklines, analytics with animated bar chart, chat templates. Live activity ticker, view crossfade, hover micro-interactions. Built around the validated pain of leads dying in scattered threads.
A dark editorial calculator + branded PDF generator for Egyptian real estate brokerages. Live 5-slider plan builder, installment timeline SVG with milestone markers, stacked cost composition bar, draggable Excel-vs-Aqsat comparison slider, lead capture modal with PDF preview. Archived after customer research revealed the specific pain wasn't validated — pivoted to Wasla. The dark editorial design + payment-native UI components remain useful demonstrations.
A design exploration of the modern luxury destination — cinematic 4K aerial film loops, tourist-to-buyer funnel, native bilingual EN/AR, editorial pacing borrowed from Aman and Soho House. Designed around one job: turn the tourist scrolling on their phone into a property buyer. Fictional brand built as portfolio-grade reference for hospitality and real estate clients.
A design exploration of a heritage food brand that earns its price tag. Editorial product grid (not a shelf), bilingual EN/AR with Tajawal + Amiri, gifting flow as a first-class path, subscription-ready architecture, food photography closer to Bon Appétit than to a supermarket flyer. Fictional brand built as portfolio-grade reference for premium DTC, food, and retail clients.